Introduction To Personal Branding
– Why do we personally brand?
– Personal Branding online vs offline
– Winning People
– Why LinkedIn
Setting Up Your LinkedIn Profile
– Checklist to Follow
Learning About Self
– You today and you tomorrow
– What makes you the person you are?
– What makes you the person you are in business?
– Assignment – Knowing about yourself better
– Why does content matter?
– What is visual media?
– Who are you targeting?
– Actionable tips & tricks
– How frequent should I post?
– Engaging Communities Online
– Digital Storytelling
– Creating a Library of Assets Assignment
– Communication as a Two Way Street
– Being Aware
– Raising Engagement in Virtual
– Gathering communities – what’s next?
– Simple Synergies
– Exploring Bigger Synergies
Analyzing and Prospecting
– Social Selling – How to do it amazingly well?
– Profiling your network
– Investigate Competitor’s Network
– Monitor reactions and take action
Stories in Stages
– Importance of sequential posts
– Filtering Audience
– Case Study
Do & Don’ts
– Social Etiquette for Business Owners
– What you can and should do?
– What you should not do?
Reading material featuring more than ten case studies of professionals on LinkedIn about Personal Branding.
When Publicity Backfires
– Negativity and Defamation
– Handling Negative feedback
– Understanding psychology behaviour of people.
– Sample templates of responses
Taking It Offline
– Build deeper meaningful relationships offline
– Relationships that is best to foster offline
– How to take an online connection offline
Train the Trainer
– Clients Checklist and Performance
– Sales and Marketing as a Coach
– 100 Strategies – Book
– Reading Resources
– Tools and Software
– Editable IP Content
Purchasing the full module qualify you as an independent personal branding coach. In support of that, we will be
granting you rights to our full IP to re-develop as your own brand. Hence, you can start your own consulting business.
Note: These personal branding strategies are best for Linkedin based on the kind of community on that platform. It may be less effective on other platform.
Client Package 1Module 1 Only
- Best for professionals starting out with Personal Branding on LinkedIn. Self taught program.
Client Package 2Module 1 & 2 Only
- Best for professionals aiming to monetize and generate leads on LinkedIn. Self taught program.
Coaches Package 1Module 1 - 5
- Self taught tutorials to be a Personal Branding Coach. You can learn at your own time and pace.