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MODULES

Module 1

GETTING STARTED

– Course Notes
– Assignments
– Slides Presentations
– Supporting Videos
– Recorded Tutorials

Introduction To Personal Branding

– Why do we personally brand?
– Personal Branding online vs offline
– Winning People
– Why LinkedIn
– Assignment

Setting Up Your LinkedIn Profile

– Guideline
– Checklist to Follow

Learning About Self

– You today and you tomorrow
– What makes you the person you are?
– What makes you the person you are in business?
– Assignment – Knowing about yourself better

Content Curation

– Why does content matter?
– What is visual media?
– Who are you targeting?
– Actionable tips & tricks
– Hashtags
– How frequent should I post?
– Engaging Communities Online
– Digital Storytelling
– Creating a Library of Assets Assignment

Module 2

ENGAGING & CONNECTING

– Course Notes
– Assignments
– Slides Presentations
– Supporting Videos
– Recorded Tutorials

Raising Engagement

– Communication as a Two Way Street
– Being Aware
– Raising Engagement in Virtual
– Communities
– Assignment

Exploring Synergies

– Gathering communities – what’s next?
– Simple Synergies
– Exploring Bigger Synergies

Analyzing and Prospecting

– Social Selling – How to do it amazingly well?
– Profiling your network
– Investigate Competitor’s Network
– Monitor reactions and take action
Assignment

Module 3

PERSONAL
BRANDING TO
ANOTHER LEVEL

– Course Notes
– Assignments
– Slides Presentations
– Supporting Videos
– Recorded Tutorials

Stories in Stages

– Importance of sequential posts
– Filtering Audience
– Case Study
– Assignment

Do & Don’ts

– Social Etiquette for Business Owners
– What you can and should do?
– What you should not do?
– Checklist

Case Studies

Reading material featuring more than ten case studies of professionals on LinkedIn about Personal Branding.

Module 4

MANAGING PUBLICITY
ONLINE AND OFFLINE

– Course Notes
– Assignments
– Slides Presentations
– Supporting Videos
– Recorded Tutorials

When Publicity Backfires

– Negativity and Defamation
– Handling Negative feedback
– Understanding psychology behaviour of people.
– Sample templates of responses
– Checklist

Taking It Offline

– Build deeper meaningful relationships offline
– Relationships that is best to foster offline
– How to take an online connection offline
– Assignment

Module 5

TRAINER’S MODULE

– Pre recorded Video tutorials (3)
– Guide Notes
– List of Resources

Train the Trainer

– Clients Checklist and Performance
– Sales and Marketing as a Coach
– 100 Strategies – Book
– Reading Resources
– Tools and Software
– Editable IP Content

Purchasing the full module qualify you as an independent personal branding coach. In support of that, we will be
granting you rights to our full IP to re-develop as your own brand. Hence, you can start your own consulting business.

Note: These personal branding strategies are best for Linkedin based on the kind of community on that platform. It may be less effective on other platform.

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