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Within three years, Leza has amassed more than 100,000+ followers on LinkedIn.
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4 Reasons to Create a Personal Brand

Developing a personal brand takes work, and it’s not going to happen overnight. But once you do it, the benefits are endless.

It helps you stand out from the crowd

Building a brand is your chance to show your audience what you know and why you know it, and it will help set you apart from others who might be vying for the same opportunities but who haven’t taken the time to build their own personal brand.

It leads to opportunities

A strong personal brand will lead to a multitude of opportunities, including:

  • Job interviews
  • Internships
  • Speaking engagements
  • Networking opportunities
  • Promotions
  • Partnerships and more

It Inspires Trust in Your Audience

People are much more likely to buy from, and listen to, someone who looks, talks, and acts like them as opposed to a large corporation.

So if you build your brand like a business, but still maintain a personal front, you’re guaranteed to inspire trust amongst your audience.

Someone Is Always Going to Be Screening You Online

Some employers will expect you to have an online presence, whereas others just want to ensure you don’t have a poor reputation online. But regardless, it’s better to control the results that appear in the search as opposed to leaving them up to chance.

Developing a personal brand is a great way to show potential employers that you’ve worked hard to build a positive reputation online.

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